The strategic objective of OYD is:

Principle of the company - Brand building, profit making and everlasting operation
Destination - To provide quality beauty with quality products
Product principle - We are not seeking for the variety of the products, but for the quality of the products. We are not seeking for never aging, but to slow down the process of aging.

Talent policy:
a. We only stress the capability, and not age, academic background, or what you have been before.
b. Confident and modest, wise and sincere, an excellent principle of doing things and being an honest person.

Sales policy:
a. Development of agents
b. Setting up branch office, inviting partner shop in a direct way

Agents:
a. Provincial level
Large province: 1.2-1.5 million/year
Medium province: 0.8-1 million/year
Small province: 0.4-0.6 million
b. Regional level:
Large region: 0.6 million/year
Medium region: 0.5 million/year
Small region: 0.3-0.4 million/year
The tailor-end sales strategy of OYD


The tailor suit distribution strategy of OYD

Creative and excellent product supply
Comprehensive and professional education and training
Particle and prompt operational coaching
Characteristic and close franchising culture
Vivid and colorful gatherings and activities

The marketing of OYD

Various ways of promotion OYD:

1. Bonus: Customers will get bonus no matter how many products they buy. The more they buy the more bonuses they will get. The gifts will be given by OYD Company. Customer will get bonus including fashionable female handbag, cosmetics handbag, mirror, cosmetics products, new arrival for trial, fashionable glasses, umbrella with company logo and fashion watches.

2. Special discount: Every month there are discounted products in OYD. To promote the sales of the products, OYD will introduce several discounted products every two months according to different seasons. When the beauty house in purchasing, they can get a discount basing on the normal pricing.

3. Scoring system: This is the most successful way of developing new customers and retaining old customers. The scoring system is recognized as the best marketing method in the cosmetics industry and has achieved great success, and has brought the operators with big money.

4. The seasonal promotion and them promotion in holidays, attracting large amount of brand-minded customers and ensure a consisting customer supply for the franchising shops.

5. Long-term seeking for purchasing promotional products.

6. Granted with the most favorable purchasing discount.

7. Providing operational plan for beauty house free of charge as well as bonus. In this way the technological managing ability of the franchising shop will be improved and make the shop a well-established one.

8. Providing on-job technical training for beatifying technician as well as technical guidance after coming into the posts.

9. Comprehensive after-sales service, so as to solve your problem promptly to meet customers' demand, never making you in helpless state.

10. Yearly bonus, realizing social effect as well as economic benefit.

11. Proving visit and travel abroad, to expand your view.

Repay from OYD

Providing the operators with a bigger margin
Only can the beauty house make money can the distributors and the manufacturers make money
Therefore, OYD will leave the biggest part of the profit to the beauty houses and the franchising shops.

The development of the enterprise

Strength means success:
The sales networks of OYD has been well established all around the world, making a lot of millionaire in the beautifying industry.

Scale means strength:
In Asia, OYD has invested heavily in the factories in Hong Kong and Shenzhen, and has built up an enormous sales team to open up the Chinese cosmetic market. Presently, OYD has integrated R&D, manufacturing and sales, with cosmetics production lines and professional team.

Experience means strength:

After accumulation of years of marketing experience, creative strategy has been adopted in marketing. Different marketing strategy will be adopted in different regions to meet the demand from customers of different skin color and skin quality. OYD Skin Care Research Center in France will design and develop quality products to meet the needs of fashionable female customers.